Short and sweet… we have moved.
For some time now we have employed Tumblr as the host for our blog offerings, and we’ve been lucky to enjoy wonderful interaction and engagement as a result. That success has allowed us to implement a variety of upgrades to our official website… including a dynamic new stage for the information, knowledge and recommendation we’ve offered here.
We look forward to sharing more of our thoughts, findings and recommendations on brand engagement, social media, digital marketing and much more via our new home at Wayin.com.
The rise of headlines related to hacked Twitter accounts over recent weeks - from MTV to Burger King to Jeep to the Associated Press to The Guardian to The Onion - has reinvigorated the debate of internet security and caused concern for many doing business via 140 characters.
While Twitter is working to enhance your abilities to combat attack, these stories all result from poor decisions made by members of these organizations, and each should serve as a potent reminder of the responsibility we carry to reinforce sound judgement and practice in supporting a safe environment for our teams.
Twitter has shared a thorough list of recommendations with journalists in an effort to support security. Here are five simple actions you should utilize to bolster security efforts today.
It’s Visual Friday… to be fair, it’s not an “official” title. It’s been (at best) a running theme without a name, but today we’re making it official.
Today we focus on the latest in Twitter stimulation for the eye: Vine video offerings posted by Wayin staff. And we start with the best to date, posted by the tremendously-talented Milan Klusacek (graphic designer) and shared by Peter Greenberg of Twitter (thanks, Peter!).
You’ll find more after the break.
— Peter Greenberger (@pgreenberger)
(Here’s the break, btw.)
Research internet offerings focused on Twitter behavior and you’ll find a multitude of options. For the most part, they offer the same advice: establishing your profile, finding friends and follows, building your audience and supporting your business are all general topics of concern, and all are typically addressed with similar recommendations and guidelines.
One of the most common assertions relates to frequency of tweeting and profession, and the general rule of thumb is this: Unless you are a reporter or member of the media, less if often best. Media members are expected to tweet much more often than any other professions utilizing Twitter, an undeniable fact of the job.
In fact, the view of “best practices” for this sector of the community strays so far from the norm, Twitter offers unique assistance and advice to the media community.
While the typical Twitter user seeking support for business would be wise to avoid the media approach to the platform, there are lessons worth learning from that community.
Over the weekend, as I was enjoying the New Orleans Jazz Festival on AXS TV (an amazing event I cannot recommend enough), I was catching up on market research and reading for both pleasure and profession. Included in the stack of links I’ve been saving for review was a wonderful piece from Jeff Bullas titled, “How To Choose The Best Social Media Platform For Your Company”. Bullas, recognized as one of the top influencers for business on social media, often provides unique and potent insight worthy of attention from both the social media beginner and those who have called social media “work” for some time.
While Bullas addresses many factors you should certainly consider - your goals, your time, your audience, your tools - I noted several questions he failed to put forth. More importantly, I noted the article seems to suggest you should be making a choice between the two giants of the industry, and I am left with one suggestion of my own.
There is no decision to be made. Any social media effort you design MUST include Twitter.
There are a number of reasons why we believe this is true. Today, we present four of my favorites.
We don’t like to toot our own horns too often… but it’s Friday. Friday is the traditional venue for Show-and-Tell, a wonderful right of passage commenced by the progressive kindergarten teachers in American history in which the children are asked to bring a unique item to class… an item connected to a story you must also share with the class.
Today, we want to show our gratitude to the staff at Gartner Inc. Known and respected as one of the world’s leading information technology research and advisory companies, Gartner is in the business of data and is constantly searching for unique methods of gathering and analyzing analytic information for the various needs many find in operating a business.
This week the content team at Gartner released an intriguing report titled, “Cool Vendors in Data-Driven Marketing, 2013”. Seeking insight and innovation in digital marketing strategy and technology, Gartner looks at companies providing opportunities to “explore how analytic partners can help refine segmentation and targeting strategies to reach the right prospects with the best messages in relevant contexts.”
Lofty goals to say the least… and to say the least again, Wayin is honored to be included in this year’s list (the first of many annual “cool data-driven vendors” lists to come).
Many of us find inspiration in the efforts of the successful. The question you must ask first: What is success, and what can I learn from it?
For those playing in the world of social engagement, success can be defined in many ways. For a small and select few, success is (and should be) defined by recognition. The Twitter Certified Products Program awards unique respect and admiration to companies addressing innovation via Twitter, helping millions pursue, explore, evolve and share the benefits of social engagement.
The honor has been bestowed on few. We find inspiration - and lessons worth learning - from them all. Here are two of our favorites.
The best offseason weekend in sports has come and gone. The NFL has welcomed the Class of 2013, and while the throngs of fans leave New York and return to the struggles of time without professional football being played, we are reviewing the results and focusing on the hope of tomorrow.
Tomorrow will be one day closer to the first day of training camp, it will be one day closer to the first day of the NFL season, and it will be one more day to advance the social scene for the league.
Wayin made such an impression on the NFL fans in Atlanta working towards tomorrow, they put us on the news.
When we turn the discussion towards the world of sports, the vast majority will choose to share their passions for the NFL. At Wayin, we are proud to admit guilt… we adore the NFL, and our efforts to evolve the culture of engagement have provided unique opportunities to share that passion with the football world.
As the NFL faithful settled in with family, friends and fellow die hards to enjoy the world’s most illustrious non-playing sports event - the NFL Draft - we were working with two of the league’s innovative clubs to introduce their communities to a new era of social engagement.
The Atlanta Falcons launched their Social Hub just hours before the NFL Draft commenced, using an original design built from Wayin Hub technologies to interact with fans throughout Round 1, including an amazing collection of displays focused on each of the team’s selections, including the selection of Washington cornerback Desmond Trufant…
It was an amazing experience, and the Falcons community will continue to engage and interact throughout the NFL Draft via the Hub. (Click the image to check it out.)
The Falcons appreciate the opportunity as well…
“As a high-profile, emotional brand, the Falcons are always looking for ways to harness the torrent of conversation surrounding major events and present it to our fans in meaningful, digestible ways,” said Dan Levak, Falcons Director of Digital Media. “Wayin Hub’s flexible and powerful platform allows us to provide visitors a unique mix of insider perspective and fan sentiment as the NFL Draft drama unfolds.”
The St. Louis Rams have been experimenting with Wayin technologies for some time, and shortly before the first team went on the clock, they surprised their supporters with a Hub geared towards joys of the NFL Draft…
The Hub provided an ideal, interactive environment for St. Louis fans across the globe to congregate and share the undeniable joy spread by a trade agreement making West Virginia receiver Tavon Austin - the most coveted offensive weapon in this year’s rookie class - a Ram. (Again, click the image to visit the Rams’ Hub now.)
It was a phenomenal evening, and we’re just getting started. Fans of the Falcons and Rams can enjoy this experience throughout NFL Draft. If you’re a fan of any one of the remaining NFL squads, we encourage you to check it out and share with your team of choice.
If the experiences shared here intrigue, we’d like to share the benefits of Wayin Hub with you and yours. Contact our Sales Team today to schedule a demonstration. You can also contact us via Twitter, Facebook or email (email@example.com). We’re looking forward to it!
Many of us are readily aware of the influence technology has on our daily lives. We carry computers in our pockets, we interact on the go via text and SMS (short messaging systems), we stream movies online and we watch television while engaging others who do the same via second screen.
That second screen is as much to blame for the evolution of this generation as any piece of tech on the shelf, and its influence in the world of marketing may be as powerful as any we’ve seen to date. Brand engagement has replaced brand awareness, and the 140-character portals of Twitter serve as the stage of perpetual growth.
While many are focused on the best practices of Twitter engagement, brand innovators are already established as the benchmarks of social marketing. They are working on the next phase of the game, and they are changing the definition of popular acronyms before the masses can catch up and make them… well… popular.